ERLINDA: A floral designer based in Los Angeles, with services in Hollywood, Pasadena, San Francisco, New York, and Honolulu.

CHALLENGE: Attracting a higher margin client base.

SOLUTION: Differentiate and elevate the brand above mass-market competitors such as FTD, Conroys and 1-800-Flowers. We created a campaign that pokes fun at the maudlin sentimentality rife in florist advertising. Our campaign's sophisticated, dark humor is specifically targeted to attract individuals with higher educations and in higher income brackets. The media was highly targeted towards individuals in creative industries, running in Hollywood awards show programs and such cable TV shows as 'South Park', 'Iron Chef' and 'Queer Eye for the Straight Guy'.

RESULTS: Highly visible exposure in the Golden Trailer Awards resulting in new celebrity and industry clients.